Provo – Thread has taken the accessories world by storm since its inception in 2015 as Thread Wallets. The brand has since been known for challenging the idea of ​​what essential accessories can look like. What started as a brand striving for expressive and creative designs for wallets has now become the go-to accessories brand for anyone on the go. Represented by snowboarders, skateboarders and surfers, Thread’s development of wallets, bags, lanyards and more has enjoyed exponential success over the years. However, even though Thread has been around since 2015, there was no management team or partners until 2017. Since then, the team has owned and operated without any corporate-backed entities or incurring any debt.

As a multi-million dollar company, this September 2022 marks the inception of the Thread Advisory Board. Despite the outstanding performance of the company’s founders and partners so far, the expansion of the Thread product line has forced the company to actively establish an advisory board. With John Wilson, Co-Founder and Chairman of Stance, Alan Ek, Founder and CEO of Madson Sunglasses, and Davis Smith, Founder of Cotopaxi as advisors, Thread is committed to authentic and ethical brand expansion with the strategic support and the expertise of its new advisory board. The Thread team looks forward to the growth that can thrive through the strong partnerships it nurtures.

“We’re a healthy company and we’re thrilled with the knowledge and guidance of our advisory board to continue to take Thread to new heights,” said Trevor Reese, Chief Brand Officer.

With a growing social media presence and over 319,000 Instagram followers, Thread is no longer just a dream, but a reality. Thread helps real athletes through their sponsorships and gives them the title of wire head, which only underlines the close connection between the brand and those associated with it. Thread takes its products to a personal level, empowering people to be individuals, one accessory at a time. The possible expansion with the addition of Thread’s advisory board will only continue to expand the authentic core value of the phrase for all to ‘go on’.

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