At Lululemon workout hijabs are here.
The sportswear, accessories and apparel retailer quietly unveiled its latest creation last week: Lululemon hijabs.
Head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight, moisture-wicking fabrics that “provide adjustable fits and distraction-free functionality to support customers during their activities of choice and during that they move throughout the day”.
The first two styles — the “lightweight performance hijab” and the “scarf-style hijab” — were dropped this month. The “OTM Pull-on Hijab” will be available later this year. The clothes are available in multiple colors and range in price from $38 to $42 each.
Lululemon is following brands such as Nike and Sweaty Betty in launching exercise hijabs. The company declined to comment further on the launch. But the workout gear is just the latest from the Canadian company, which has extended to golf and tennis clothes, mushroom bags, resale and home fitness, all during the pandemic. Lululemon is also the official outfitter of Team Canada (a role he will keep until 2028).
Meanwhile, the company continues to grow despite industry-wide headwinds. In April, Lululemon set its sights on a Revenue target of $12.5 billion by 2026.