DUBAI: French luxury brand Dior took a few regional fashion bloggers and social media influencers on a weekend trip to Egypt to celebrate the brand’s Sauvage fragrance.
Iraqi Deema Al-Asadi, Egyptian Yasmine Zahran, Londoner Zeynab El-Helw and Lebanese-Canadian actress Cynthia Samuel were welcomed Friday with lunch at the Marriott Mena House hotel, known for its views of the Giza pyramids.
The dining tables were decorated with the brand’s candles, colorful flowers and the Sauvage Elixir fragrance.
Later, the influencers shared snippets of their evening meal at 9 Pyramids Lounge, located near Khufu, Khafre and Menkaure, the three giant structures built around 4,500 years ago.
The event included a fire show and a light show focusing on the pyramids.
Zahran, wore a white Dior dress paired with a beige handbag and black boots. Her hair was styled in a smooth bun.
Al-Asadi championed a pencil skirt with a loose blouse. She completed her look with a green coat and black boots.
El-Helw opted for a long dress with a high neck top underneath and a fluffy coat. She accessorized her style with the brand’s Lady Dior bag in pink.
Samuel wore a beige outfit that matched the desert setting. She chose a white blouse and a nude and black vest. She also championed bulky boots and a black cap.
The style stars used Dior Beauty products during their visit.
The influencers visited the pyramids on the second day of their visit, stopping to take photos against the backdrop of the Sphinx.
Chief archaeologist Zahi Hawass accompanied the group to the site.
“What an honor to meet Doctor Zahi Hawass,” Al-Asadi wrote on Instagram.
Zahran expressed his excitement to return to his native country after being unable to visit during the COVID-19 pandemic. “So happy to be in Egypt with @diorbeauty,” she told her followers.
At the end of her trip, Zahran wrote, “Thank you Dior Beauty for making this super special! Egypt, I love you and can’t wait to be back soon!”