Interior Define has entered the bedroom category with a new line of customizable furniture.
CHICAGO — Direct-to-consumer customizable furniture maker and retailer Interior Define has entered the bedroom category with a new line of customizable furniture.
“After a year of expansion, we are excited to continue the growth success of Interior Define with our entry into the bedroom category,” said Antonio Nieves, CEO of Interior Define. “With this launch, we aim to become a whole-home destination, offering high-quality, customizable furniture that fits seamlessly into everyone’s living, dining and, now, bedroom spaces.”
The company said the base collection includes eight customizable bed frames with intentionally designed details and key customization options, priced in line with the non-personalized market.
Starting at $1,495 for queen bed frames, customers can customize frames to headboard height, leg finishes, storage functionality, and fabric options, which include tufting option , contrast piping and more.
The new custom bed frames will be on display at its Chicago Define Studio store and can be purchased online at InteriorDefine.com. The bedroom collection will be available in select Define Studio stores this fall. The company’s bedroom offerings will also include a new assortment of complementary decor, including nightstands, dressers, mirrors, bedding and other bedroom essentials.
The Chicago-based company is growing rapidly. By the end of 2021, it has committed to opening 30 new Define Studio locations and entering eight new categories over the next year. In May, it expanded its product offering, including new additions to its line of custom upholstery fabrics.
Recently, Interior Define expanded its bedding line, forming partnerships with Brentwood Home on an exclusive collection of mattresses and with sustainable bedding company Buffy on new sheets, duvets, pillows and shams.
“The bedroom category is an untapped market opportunity for Interior Define,” said Christina Holland, Chief Product Officer. “We are committed to providing the highest quality products and experiences to our customers. The launch of our bedroom line will further solidify Interior Define as the leader in customizable furniture for every class of home, both in quality and price.