Hyderabad: If you are an avid gamer, you know the need to invest in good furniture. Whether it’s a high chair, neck pad or cup holder, or even a fancy ring light or mobile holder, all of these things matter. for a player. Understanding this need for a gamer, Swedish furniture brand IKEA has teamed up with Republic of Gamers (ROG), a sub-brand of Asus to develop high-performance solutions for a gaming setup.
Asus ROG has a deep understanding of the gaming industry and is keen to find new ways to bring gaming into the home and IKEA has a history of developing smart furnishing solutions. Thus, the two brands have collaborated to democratize the gaming experience by creating relevant, functional, beautiful and affordable products and complete gaming solutions.
In total, the new range of games includes more than 30 products, covering both furniture – gaming desks and chairs, a drawer unit – and accessories – a cup holder, a mouse bungee, a mouse pad. neck, a ring lamp and many others. The new range offers desks and gaming chairs in different price ranges to meet the needs of different target groups.
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The new range of games will target PC gamers and will include six product families: Uppspel, Lånespelare, Matchspel, Gruppspel, Utespelare, Huvudspelare. All Uppspel products were designed by IKEA and ROG in close collaboration. The rest of the series has been developed by IKEA based on the ideas and knowledge gained through collaboration to ensure the breadth of the total play offering and to meet the diverse needs of gamers in terms of function, design and of price.
Ewa Rychert, Global Business Leader of Workspace, IKEA of Sweden said: “We are taking the first step in our gaming adventure, and we are doing it by showcasing affordable, high-performance gaming products and complete solutions that we believe in. hope, reflect people’s personalities and tastes. “
The new line of games developed by IKEA in collaboration with ASUS ROG is launched worldwide in IKEA stores from October 2021.
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