Guess is doubling its accessory offering with special collaborations to mark Breast Cancer Awareness Month in October.
For the eighth year in a row, Guess Watches has partnered with the women’s health organization The Get In Touch Foundation on a limited edition watch featuring a pink crocodile strap, a rose gold case with a Inlaid stone bezel and a silver dial with pink markings. The design mirrors the foundation’s Daisy Wheel, a free tool with a companion app that guides women through the breast self-exam process.
The watch is available now in stores and online and sells for $ 125. A portion of its profits will go directly to the Get In Touch Foundation.
According to Annie Santo, vice president of global marketing at Guess Watches, the multi-year partnership with the Get In Touch foundation is natural for the brand. “Merging fashion with philanthropy is a core value for Guess Watches,” she said. “We are delighted to be a committed partner with the Get In Touch Foundation and fully support the importance of educating and empowering women around the world.”
Denim brand LA is also launching a line of eyewear to further support the organization. Guess has partnered with Marcolin on a capsule collection that includes a pair of sunglasses and optical frames featuring designs that pay homage to the foundation. Guess entered into an exclusive licensing agreement with the eyewear brand in 2013 and recently extended the partnership until 2030. Both styles come in a special pink case and feature a glossy black square frame with a touch of pink on the back. ear, as well as a rose gold ribbon on the ends of the branches.
The sunglasses retail for $ 118 and were available in Guess stores and on the brand’s e-commerce site from October 1. Optical frames will be available from certain opticians, who will determine the prices. Marcolin USA will donate to the Get In Touch foundation.
Guess recently named its accessories category as one of the main growth drivers. At the Goldman Sachs Global Retailing Conference virtual conference last month, he projected optimistic prospects for the next few years, with this category and several others, which will help him reach his revenue target of 2.8 billion by 2024. Other promising areas include outerwear, dresses and leisure, the latter being a new product area for the brand.