After the success of its virtual markets organized last summer and this winter, Faire’s next virtual event will reach an even wider audience. The 2021 summer market, which will take place July 27-29, is going global to allow more cross-border commerce and connections.

“Brands will have the opportunity to expand their customer base and increase sales to a global audience, while retailers will be able to source unique products from around the world to delight the local communities they serve,” wrote the Faire team on the company’s official blog.

Faire’s past purchase events saw a total of 150,000 orders placed. This summer’s show creates another opportunity for small businesses to leverage online tools to help them thrive after COVID.

Show Highlights

The July Fair market includes many benefits for attendees, including:

  • European exhibition: Faire’s community of 20,000 brands will have access to a network of retailers in the UK, the Netherlands, France, Germany, Spain and Italy.
  • Discount correspondence: Doing so will match discounts up to 10-20 percent, saving retailers up to 40 percent on their orders. To date, Faire has saved retailers a total of $ 6 million through matching promotions.
  • Free delivery: Doing will fund free shipping on all orders between the US and Europe.
  • Expert programming: Participation is free, and participation includes access to live broadcasts with industry experts, trend forecasters and merchandising veterans.

Interested buyers can register for the Faire Summer Market here. To learn more about the show, read the announcement on the official Faire blog.

Alex Herring graduated from Elon University with a degree in Communication. Her strong background in multimedia storytelling helps her deliver engaging content through Decorative gifts and accessories‘Multiple channels, from hosting showroom tours on Facebook Live to writing feature articles for the 102-year-old publication.



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