Designer Evie Kemp with her dog Biggie.
Auckland’s flamboyant designer Evie Kemp is trying to get out of a job.
She shares her principles of maximalist interior design in a new e-book called Much.
Kemp says she was motivated to write the book after realizing that people were too scared to trust their own instincts and do their own interior design.
“I was doing a lot of interior design for residential clients, and I realized that what I really enjoyed doing was holding people’s hands by doing it themselves.
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“We are quite frozen by the fear of being right or of being wrong. We await the approval of others. “
Kemp no longer accepts clients for residential interior design, but continues to be self-employed as a commercial designer and content creator.
Her Instagram account, where she describes herself as a “maximalist and rebellious interior brain,” has 24,000 subscribers. She has an ongoing partnership as a Dulux Color Ambassador.
She recently helped renovate a women’s shelter garage and shared her own exuberant kitchen and bathroom designs.
While the book features plenty of Kemp’s colorful “more is more” designs, she recognizes that what she calls maximalist decor isn’t for everyone.
“It’s more of a lifestyle. . . instead of subtracting, he adds. People don’t need to have crowded rooms if they don’t want to, but I want to encourage them to think, “What about me, am I not expressing?”
The book has lots of vibrant color and how-to tips, including tips on displaying art, creating mood boards, using Pinterest and Instagram for inspiration, getting good lighting, second-hand shopping and the “difficult” art of mixing patterns, correspondence and confrontations.
Kemp says she wrote the 67-page book after the lockdown and wanted to publish it digitally to strike “while the iron was hot.”
She says the lockdown made us care about the house and how we enjoyed it, without the external judgment of other people who see it.
“We’ve had all this time where no one came to dinner, no one came unexpectedly, so now it’s about us.”
The publication of the book would traditionally have taken too long, although it has not ruled out that in the future.
“I hope ultimately to put it together and make it a great great book, but I wanted to make it accessible to people.”
Many are available on eviekemp.com starting May 1, $ 39, or by clicking on the image below.
Evie Kemp and Woven Earth brought a wealth of color and fun to this converted garage playroom at Te Whānau Rangimarie women’s shelter in Auckland. Video by Show and Tell