Released in theaters on November 24, the film “House of Gucci” exploded the search for clothing and accessories of the luxury fashion house. From dresses to handbags to coats, all of the Italian brand’s most iconic pieces are in demand around the world.

While the Gucci The family might not be happy with the recently released “House of Gucci” movie, reports the Italian news agency ANSA, it is clear that the photo, which revisits the assassination of Maurizio Gucci, has highlighted the products of the Italian fashion house.

Right after the film’s US premiere on November 24, searches for some Gucci-branded pieces skyrocketed.

With a community of some 10 million buyers worldwide, the global fashion market Lovethesales.com examined the impact of Ridley Scott’s film on demand for Gucci pieces, as well as the non-Gucci clothing and accessories seen throughout the biographical drama. Like television series, which now clearly influence our wardrobes, the feature film has sparked a boom in associated fashion research.

Gucci house fever

The Italian house didn’t necessarily need such publicity to achieve worldwide popularity, according to Lyst’s ranking of the most popular brands. Nonetheless, the movie “House of Gucci” undoubtedly helped the fashion label achieve huge success. Lovethesales.com reports a 257% increase in demand for Gucci bags and a 75% increase in searches for Gucci sandals just after the feature’s release, compared to the previous week, indicating a buzz certain for the luxury house products in connection with “House of Gucci.” “

Almost a week after the film’s first release, interest in the brand’s clothing does not seem to be waning, quite the contrary. The market has seen a dramatic increase of 669% in demand for Gucci dresses. And that’s not all, as some of the pieces seen on screen have generated worldwide interest, whether or not they are from the Gucci brand. This is the case of faux fur coats (+ 300%), white lace dresses (+ 250%), plaid suits (+ 230%) or white ski suits (+ 177%).

Directed by Ridley Scott, “House of Gucci” features a five-star cast, including Lady Gaga (Patrizia Reggiani) and Adam Driver (Maurizio Gucci) in the lead roles. The film traces the assassination of Gucci heir Maurizio Gucci in March.

“House of Gucci” to be released in Malay cinemas in February 2022.

Main image credit: Piero CRUCIATTI / AFP

This article was published via ETX Daily Up


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