BRIGHTON TWP. – Sarah Goodwin, owner of a new indoor plant nursery near Brighton, says succulents appeal to people from all walks of gardening.

The mostly desert plants come in all shapes and colors, and they grow and bloom in unique, and often surprising, ways.

Those with green thumbs and gardening experience collect them for their unique qualities. And then there are the other types of gardeners.

“I get two types of clients,” Goodwin said. “I get those who totally neglect plants, which is actually good for succulents.”

Goodwin, who opened The Succulent Shoppe on Grand River Avenue, says succulents are also great for people prone to houseplant killing.

She said the trick is not to overwater them and to wait until the leaves start to wrinkle and dry out before watering again.

“They don’t need a lot of water, but they do need a lot of sun,” she pointed out.

Sarah Goodwin, owner of Succulents Shoppe, hosts a "DIY" succulent planter on Thursday, May 26, 2022 at her store in Brighton Township.

The new shop offers a DIY plant bar

Goodwin, who started her houseplant business online a few years ago, is celebrating the reopening of her nursery, at 10607 E. Grand River Ave.

The shop is filled with different varieties of indoor plants. Some have large green leaves and need water. Some are vines. Some stand up. Others drag and hang.

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Goodwin said she named the shop to reflect her wide selection of succulents.

It also sells air plants, philodendron, potho, callisia, hoya, orchid and other varieties of indoor plants.

Some may live outdoors in Michigan in the summer. Others should stay indoors year-round on a windowsill or other places around the house.

Orchids adorn the counter at The Succulents Shoppe in Brighton Township, shown on Thursday May 26, 2022.

Goodwin said she loves how houseplants relate to home decor.

“Some will grow on a moss pole or they will lay on a shelf,” she said.

She said she receives orders for centerpieces, including for weddings, baby showers and other events.

A DIY plant bar is a special feature of the shop. People can fill a planter or terrarium with a special soil mix, add decorative rocks and sand, and choose from a variety of 2-inch succulent “plugs” or other plants from across the store.

“You can do this with any of the plants in the store,” Goodwin said. “People usually do it with succulents.”

She said she thinks the craft bar will be a hit with customers, including families with children who are looking for unique activities.

An arrangement of succulents is on display at the Succulents Shoppe in Brighton Township, shown on Thursday May 26, 2022.

A young entrepreneur

Goodwin is 22 and working to complete a degree in genetics at Michigan State University.

A few years ago, she took a summer job in a greenhouse and started collecting plants at home.

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She started selling plants online in 2019.

“I saw people selling succulents (online), so I started doing it from home with my own website. Then I got a little 10 x 10 office in Lansing.”

In July 2021, she moved her business to a space connected to where her nursery is now located.

The space was previously Heritage Home Accents & Décor, which moved to North Territorial Road near Chelsea.

Goodwin took over the rest of the space, doing many of the interior design projects herself, including painting the walls black and pink, installing plant-friendly lighting, and other fixtures.

It uses the other coin mainly to process online order shipments.

She sells a few items from other Michigan vendors in the shop, including sealed concrete planters made in Bay City by O’Malley Customs and macrame planters from Kalamazoo-area Knot Ur Mother’s Macrame.

She said she provides tips on how to care for each plant in her shop.

“People can even bring in their struggling plants or send me a picture and I’ll try to help.”

Contact Livingston Daily reporter Jennifer Eberbach at [email protected]

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