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A warm shade of white is Behr Paint Company’s 2023 color of the year.

The 75-year-old company unveiled its trending paint color – Blank Canvas – on Wednesday, September 14.

Behr said he believes Blank Canvas will “inspire feelings of tranquility and renewal” while offering “limitless design and decorating possibilities,” according to a press release.

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Behr said internal research conducted by the company in partnership with Lifestory Research, a third-party market research firm, found that 77% of 1,019 US homeowners think positively about color.

The small-scale study also reportedly found that 75% of US homeowners believe the color white promotes relaxation and 63% believe the color boosts mood.

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White paint colors are top sellers at Behr Paint Company, according to Jodi Allen, the brand’s global marketing manager.

“With so many options to choose from, we wanted to highlight the one we think is the most versatile and truly the perfect shade of white for any project,” Allen said in a statement.

She continued, “Blank Canvas always makes a fashion-forward statement, whether you’re a homeowner working on a DIY living space or a professional painter looking for your favorite blank to use on countless projects for years to come. come.”

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Behr Paint Company announces Blank Canvas as its 2023 color of the year, which is a warm white shade.
(Behr paint company)

The designers at Behr Paint Company have put together an online color palette that shows the paint colors they think work best with Blank Canvas.

The five colors chosen by Behr experts include a green called Vine Leaf, a blue called Midnight Blue and three shades of gray called Vintage Pewter, Gratifying Gray and Cracked Pepper.

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“This white blends easily with a wide range of hues, including neutrals, earth tones and pastels for a charming and cozy appeal,” said Erika Woelfel, vice president of color and creative services at Behr, in a statement.

She went on to say that she thinks Blank Canvas works with “black for dramatic impact” and “cobalt blue to instantly lift your mood.”

Behr Paint Company's Blank Canvas (DC-003) paint color can be matched with a variety of colors.

Behr Paint Company’s Blank Canvas (DC-003) paint color can be matched with a variety of colors.
(Behr paint company)

If an accent wall is desired, Behr experts recommend pairing Blank Canvas with Half Sea Fog, Perfect Taupe, Spanish Sand, Smokey Pink, Pure Earth, Hybrid, Spiced Mustard, Vermilion, Aubergine, Conifer Green and Sophisticated Teal , depending on the paint. the company’s website.

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Behr’s 2023 color of the year announcement comes six days after the company celebrated its 75th anniversary.

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