When Sallie Lord (then Sallie Kjos) was invited to New York City in May 2016 by a fellow designer who needed help designing a multi-brand project, she never imagined it would be a life-changing mission.

Sallie and Judd Lord commemorated their first anniversary with a bedroom renovation

Additionally, in the Soho loft that day were design directors and brand managers from companies like JELD-WEN, KitchenAid, Pantone, Hunter Fan and Delta faucet, impatient to see the spaces of this “brand fusion” unveiled. Among the crowd was Judd Lord, senior director of industrial design at Delta Faucet Company. “Judd gave a talk at the event and I was won over by his passion for design, his kindness and his dashing look! Said Sallie, who became Sallie Lord on May 16, 2020, exactly four years to the day of their meeting.

The uninspired before

Sallie and Judd live in two different cities and divide their time between locations. She resides in the NOVA area around Washington, DC, where her design firm GreyHunt interiors is based, and Judd is in Indianapolis, Indiana, where Delta is headquartered. Over the years, Sallie developed a passion for the Indy area and felt that Judd’s bachelor apartment would be a great place to merge their style and life.

“I have decided that we should remodel the master bedroom in Judd’s house in Indiana in time for our first wedding anniversary. Even though we split our time between Indiana and DC, I wanted this new space to marry our two styles and represent us both.

Making a customer’s house is one thing. “Any designer can tell you he’s one of his worst clients,” Sallie explained on her blog. “When it comes to our own homes, we can be indecisive and a little head-brained, never giving it the same amount of time and attention as we would our customers.” For this personal project, however, she wanted to imitate the process she follows with clients, search for samples, create a mood board… be methodical in general. She also wanted to use her twenty-one years in the field of interior design and her status as a micro-influencer.

She invited brands, with which she enjoys an excellent working relationship, to be part of the love story of design. She built a win-win overhaul with an integrated marketing strategy leveraging her design skills and 75,000 followers. With the brands integrated, Sallie and Judd began to transform the space.

Sallie Lord gives tips for presenting your projects to brands here

They had the popcorn ceiling removed, the carpet brought up, and engineered wood floors installed and blinds for all the windows ordered. Painting three of the walls in Sherwin Williams Tricorn Black created a sultry vibe.

On the bed: Stroheim fabric bed sling, Fabricut velor pillows, Eastern Accents border pillows. Floor: Hand-woven viscose Satellite rug from Jaipur Living.

Furniture looks proportionate to the upper bedroom starting with the architectural king-size bed wall bed from Universal’s Nina Magon collection anchored by two of its Iris bedside tables. “These modern pieces bring the clean lines that Judd loves,” says Sallie. The Hudson Valley Nexus chandelier rises slightly above the bed and draws attention to the vaulted ceiling.

A pair of Uttermost Gumdrop ottomans, LeftBank Art summaries, a Worlds-Away media cabinet

Despite product delays, shipping issues and a difference of opinion that can arise between two headstrong designers, the bedroom style fusion was completed in time for Sallie and Judd’s first birthday in May. “I think any married couple can tell you that combining your styles and furnishings can be a real, well… a challenge,” admits Sallie who has worked with a lot. “For us it was fun, creative, and we agreed on everything – it was a perfect alignment.”

To learn more about this project, visit GreyHunt Interiors Blog, as well as their Instagram.

PHOTOS: (except before) Ash & Co Creative





Source link